** FRESHLY UPDATED **

By far the most powerful social media channels for NZ marketers these days are Facebook and Instagram.

That's where the audiences are, and that's where YOU need to be.

• Through Facebook you can reach an estimated 3.3 million Kiwis 13+
• Through Instagram you can reach an estimated 1.7 million Kiwis 13+

Of course, there's rather more to Facebook and Instagram marketing than making a few posts or taking a few pretty pictures and hoping to reach large numbers of your target audience.

Effective social media marketing requires the right knowledge, tools, tips and techniques to help you get noticed and to encourage your audience to engage with you and your brand.

That's where we can help.

We have a number of social media marketing courses available already but, in recognition of the combined strengths of Facebook and Instagram, we've taken the best of our popular Facebook and Instagram courses, and blended them together into a powerful thirteen-part Complete Facebook and Instagram Marketing online training course.

This combined will bring you up to speed with what's required to make your social media marketing on Facebook and Instagram really work for you.

Here's what the Complete Facebook and Instagram Marketing online training course covers:

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PART ONE: FACEBOOK MARKETING

LESSON ONE: AUDIT AND MAKEOVER

In this first lesson we invite you to audit your current Facebook presence. Who have you attracted so far to your Facebook page, how much are they interacting with you and what do they get to see when they arrive at your Facebook Fan Page anyway? Then we show you some of the ways that leading brands and organisations have set themselves up on Facebook and identify the key elements you’ll need to include if you want to increase your success on Facebook. You may even find yourself rethinking your current Facebook activity entirely.

LESSON TWO: ENGAGEMENT

Know anything about Facebook’s algorithms? These not-very-well-known formulae determine exactly how visible you are on Facebook, especially to those who say they like you. We peek under the covers and show you exactly what you need to do to prosper under the algorithms — and how important it is to engage in particular ways with your fans and followers. A word of advice: don’t post anything more to Facebook until you’ve completed Lesson Two.

LESSON THREE: PLANTING VIRAL SEEDS

“Viral” is one of those magic qualities to which most marketers aspire. Alas, many are called but few are chosen. In this lesson we look at the principles behind some of the most effective viral campaigns of recent time — and show you how to harness those concepts to reach out to influencers and consumers alike. We’ll also discuss how you can (legally and legitimately!) make Other Peoples’ Content actually work for you!

LESSON FOUR: CREATING EFFECTIVE FACEBOOK POSTS

The biggest challenge for any business using Facebook pages these days? Creating Facebook posts that get noticed and get shared.

So this lesson tackles this problem head on, identifies the secrets of effective Facebook posts and shows you exactly what you need to do to stand out on Facebook.

LESSON FIVE: FACEBOOK ADVERTISING

Even with what you've learned in Lesson Four about creating effective Facebook posts, you'll still need to master the art of paid Facebook advertising -- that's just the reality of social media marketing these days. In this lesson we explore what you need to know to achieve significant success promoting your organisation on Facebook.

LESSON SIX: FACEBOOK REMARKETING

Remarketing — adding a Facebook pixel to a website outside Facebook, so that Facebook can track the journeys of those who click on your ads — is the key to truly understanding and segmenting your prospects. In this lesson, we give you a solid understanding of the benefits of remarketing and share how you can:

• use remarketing to truly customise your Facebook Ads for your visitors
• reach out again to prospects who visited your website but didn’t buy
• follow up with prospects who made an enquiry or downloaded an ebook but have yet to buy

PART TWO: INSTAGRAM MARKETING

Lesson Seven: Getting Established on Instagram

In this lesson, we discuss how important both pictures and video have become when it comes to getting noticed. We then explore the specifics of Instagram, including its background, the demographic profile of those most likely to use the social medium and how Kiwis are using  Instagram.

We also look at some of the leading Kiwi Instagram practitioners (a topic which we will return to in more detail later in the course) and how they are using Instagram effectively.

Lesson Seven includes:

• The Power of Pictures
• Instagram: a History
• Who Uses Instagram
• Instagram in NZ
• Your Ideal Instagram User Name
• Your Optimised Profile Picture
• What You Should Feature in Your Instagram Bio

Lesson Eight: Instagram for Business

Do consumers actually connect to businesses on Instagram? Yes, according to at least one study, 80% of users follow brands on the Instagram platform.

Why? The usual reasons that consumers give:

• they like the brand and want to show their support
• they want deals and discounts
• they like to receive insider knowledge about the brand
• FOMO (Fear of Missing Out)

In Lesson Eight we discuss how to set yourself up with a Business Account on Instagram, we show you the stats on the percentage of businesses currently using Instagram, and we reveal some of New Zealand's most popular brands on the platform.

Lesson Eight covers:

• Setting Up a Business Account on Instagram
• What You Need to Know about Instagram Stories
• New Zealand brands on Instagram
• What you need to know about Instagram Shopping

Lesson Nine: Posting to Instagram

Why do some Instagram posts go massively viral (effortlessly, it seems) whilst others are just meh? We've done the homework so you don't have to, identifying more than a dozen secrets of powerful Instagram photos and videos.

We also discuss the best ways to attract followers, and how to really engage with them.

Lesson Nine features:

• The Most Effective Instagram Creative Approaches
• The comparative effectiveness of photos vs. videos
• The photo content types that attract 38% more likes
• Posting Mistakes to Avoid
• How often you should post
• The strategic importance of Location Tagging
• The power of emojis
• How to Set Up and Use Instagram Live

Lesson Ten: Hashtags

Hashtags are the lifeblood of Instagram. They're the equivalent of keywords on Instagram, except even more so: they're a way of getting found, a rallying point for people, brands and causes and a way to reach out to your constituency in a highly-targeted and shareable manner.

In this lesson, we examine the hashtag phenomenon, show you how brands and leading Instagrammers are using them effectively and help you to identify the best hashtags for your products and services.

Lesson Ten includes:

• Optimising Hashtag Usage
• Choosing Hashtags
• Hiding Hashtags
• The ideal number of Hashtags on each post

Lesson Eleven: Instagram Reels

Instagram Reels has emerged as a powerful tool for marketers to connect with their audiences through short, engaging videos. This lesson focuses on mastering the art of creating Reels that resonate with your target audience, boost engagement, and effectively promote your brand. You will learn the fundamentals of Reels, how to optimize their potential, and advanced techniques to stand out in a competitive social media landscape.

Lesson Eleven outlines:

• Understanding Instagram Reels: What they are, why they are important, and how they differ from Stories and regular posts.
• Content Creation Essentials: Best practices for planning, shooting, and editing Reels, including tips on using transitions, effects, and music effectively.
• Techniques for creating visually appealing and engaging Reels
• Best practices for optimizing Reels discoverability through strategic hashtags, captions, and posting times
• The Role of Trends: How to identify and leverage trending audio and themes to increase the visibility and reach of your Reels.

Lesson Twelve: Instagram Influencers

Did you know that 78% of social influencers prefer to partner with brands through Instagram, according to recent research?

That statistic makes it more important than ever to learn how to use Instagram effectively.

In this lesson, we talk about how to use Influencer Marketing effectively (and monitor results) and also sound some alarms to ensure that your influencers comply with their legal obligations.

In Lesson Twelve, you'll also learn:

• Why Use Influencer Marketing
• Most Effective Influencer Marketing Strategies
• Finding Kiwi Influencers
• Notifications and Disclaimers you MUST use
• Influencer Marketing Measurement & ROI

Lesson Thirteen: Instagram Tips, Trends, Tools

Finally, we cover some of the key tips and techniques that you need to know about to make the most effective use of Instagram, along with some of the recent Instagram developments and new feature testing.

In Lesson Thirteen, we cover:

• Identifying the best times to upload to Instagram
• How to Remove Inappropriate Instagram Comments
• What you need to know about Instagram Reels
• The Best Instagram Tools
• Instagram Trends to Note

WHO WILL BENEFIT FROM THIS COURSE?

Any Kiwi marketer, or anyone who is responsible for marketing for their organisation, who is considering using Instagram or Facebook (or probably both) to promote their products/services.

TIMING

This online training course begins on Monday 01 September, 2025.

INVESTMENT

Sign up for this thirteen-part Complete Facebook and Instagram Marketing course and pay just $997+GST.

However we offer a $100 Early Bird Discount -- the course is just $897+GST for bookings made and payment received by 5pm on Monday 25 August, 2025.

Bookings are confirmed on receipt of payment, which can be by bank deposit or credit card. We can raise an invoice in advance if you need it.

To reserve your place in this Complete Facebook and Instagram Marketing course please click to enrol: 

If you would prefer to pay by bank deposit, or require an invoice, please send an email to info@netmarketingcourses.co.nz with your requirements.

WHAT HAPPENS NEXT?

You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for the Complete Facebook and Instagram Marketing online training course.

If you have any questions, or would like more information, please email us at info@netmarketingcourses.co.nz

Your instructor for this course is Michael Carney, one of New Zealand’s most experienced digital marketing practitioners and educators. As the founder and director of Netmarketing Courses, Michael has dedicated the last fifteen years to researching, creating, and delivering practical, relevant online training designed specifically for the Aotearoa market. His mission is to empower Kiwi organisations and marketers with the skills they need to thrive in a competitive digital landscape. To date, he has trained over 3,000 students through partnerships with leading industry bodies including the NZ Marketing Association, NZ Retailers Association, Tourism Industry Association NZ, and Hospitality NZ.

Course participants range from absolute beginners just starting to come to grips with digital marketing through to senior marketing professionals looking for Continuing Professional Development and seeking to stay up-to-date with the latest changes in the ever-evolving digital environment. Specific courses are offered for organisations of all sizes, from solopreneurs and small businesses through to local and central government bodies and large corporate businesses.

Michael has practical, hands-on experience with all aspects of digital marketing, from website creation to social media advertising, from strategic guidance and trend analysis to thought leadership. He has been online since 1987 and involved with digital marketing in all its aspects since the mid-1990s. He was an early adopter of Generative AI when ChatGPT launched in late 2022, and now has extensive experience with using AI for research, brainstorming, content creation, design, video creation and editing and what's become known as "vibe coding", using AI to develop web applications.

Michael’s expertise is built on a career spanning more than four decades, during which he has developed marketing and advertising strategies for many of New Zealand's most iconic brands. His extensive client list includes The Warehouse, ANZ Bank, Lion Breweries, Griffins Foods, Sony New Zealand, Honda New Zealand, and Heinz Wattie. This deep, hands-on experience at the highest levels of the industry ensures that every course is grounded in real-world application, not just academic theory. He has held senior strategic roles in major advertising agencies, including National Media Director at HKM Advertising and Strategic Planning Director for The Media Counsel. He currently also is Digital and Strategic Director of the creative agency Good Gravy. 

Beyond his client work, Michael is a respected thought leader, published author, and industry contributor. He wrote the bestselling book "Trade Me Success Secrets," which sold out its first printing in just six weeks, and has ghost-written several other business books on topics like digital transformation. For years, he chaired the Network of Digital Marketers for the NZ Marketing Association and he has been a regular magazine columnist for Marketing Magazine and other titles. This unique combination of in-the-trenches experience, proven teaching ability, and strategic insight makes him the ideal guide to help you master digital marketing.

Feedback from previous digital marketing training course and workshop participants:

• It is great that we have managed to get an external perspective on marketing in the digital space – your expertise in this area is greatly appreciated. – Hazel T.
• I really enjoyed the [Digital Marketing Workshop] today and got a lot out of it  – Nikki H.
• Thanks for a great [Digital Marketing] session yesterday, really enjoyed it and learnt lots – Izi W
• “this was the best professional development course I have done in many years” – Mark R, senior Agency Exec responsible for social media
• “thought the information within was outstanding” – Ed P, General Manager
• “What I loved was that I started with a fairly rudimentary understanding of social media but have learned a lot – including where to find more information as I need it.” – Fiona W, Marketing Manager
• “I found it relevant, informative, topical, insightful and a bloody good read. It’s never evangelical, too techy, patronising, assumes that you know too much or too little about digital and has a warm sense of humour in the communication throughout which helped faciliate the learning process for me.” — Adrienne B, new media senior executive
• “Thanks for pointing me in the direction of this course! It’s been extremely enlightening” — Shayne P, design agency director
• “Rapt with what I have seen of the course” — Julia R, fashion editor
• “I’m really enjoying the course – learning a lot – and I know the two friends I persuaded to join us are also loving it.” — Lavinia C, designer
• “Am thoroughly enjoying the content!” – Kara B, magazine co-ordinator
• “I was already engaging with social media and have been doing so for about 6 years or so. But, did I know how to use social media in a marketing and business sense? No, I simply did not. This course was a great way to show me how to do that.” — Sheryl K, online marketer