Multiply Your Marketing Output 10x Before Peak Season Hits

This summer's results could be crucial. You know what the tourism market's like these days: tough domestic economy, catastrophic staff shortages across the industry, OTA commissions crushing margins, international visitors deterred by $341 visa fees.

Meanwhile, you're drowning in marketing tasks. Writing articles, creating social posts, drafting emails, updating websites, designing promotional materials — it never ends.

Summer's chaos is approaching and you're already behind. You need to produce ten times the marketing content with the same hours in your day.

Our new training will help you to make a real difference through the effective use of AI.

This six-week sprint transforms you into an AI-powered marketing machine. Not by replacing your expertise, but by amplifying it. Every tool is designed for YOUR productivity — helping you create better marketing materials faster, not automating customer interactions.

By Week 6, tasks that took you hours will take minutes. You'll produce professional marketing materials at the speed of thought. And you'll be ready for summer with a arsenal of content, campaigns, and capabilities that would normally require a team of five.

Here's what you'll learn in this six-week Marketing Acceleration course:

NZ Tourism Marketing Acceleration Course: Your 6-Week AI Productivity Sprint for Summer Success

LESSON ONE: PROMPT MASTERY — UNLOCK AI'S FULL MARKETING POTENTIAL

Your Daily Frustration

You've tried ChatGPT or Claude. Sometimes it produces gold, mostly it gives you generic rubbish that sounds nothing like your brand. You waste time rewriting AI output because your prompts aren't specific enough. You know AI could help, but you can't get consistent, usable results. Every marketing task becomes a frustrating dance of trial and error with AI that doesn't understand tourism or New Zealand.

What You'll Master This Week

• The anatomy of perfect tourism marketing prompts — structure, context, constraints
• How to make AI understand your specific tourism niche and local market
• Prompt templates for 20 different marketing tasks (descriptions, emails, ads, etc.)
• Voice and tone instructions that maintain your brand consistency
• Iterative prompting — how to refine outputs without starting over

Your Custom AI Tool: Promptcaster Pro

This interactive prompt optimiser specifically trained on tourism marketing success patterns. Input: your rough prompt attempt and intended marketing output. The tool analyses your prompt for missing elements, vague instructions, and tourism-specific gaps. It returns: an optimised version of your prompt with highlighted improvements, explanation of why each change matters, alternative prompt structures for the same goal, and a scoring system that predicts output quality. Most powerfully, it includes a library of proven tourism marketing prompts for every scenario — from writing activity descriptions to creating seasonal campaigns — each annotated with customisation instructions for your specific business.

Immediate Impact

Every marketing task becomes faster. You stop wasting time on rewrites and iterations. Most importantly, you build the foundational skill that makes every subsequent week's tools exponentially more powerful.

LESSON TWO: REALLY UNDERSTANDING YOUR POTENTIAL CUSTOMERS

Effective marketing begins with a deep understanding of the customer. According to Brandon Lake, founder of RESMARK and co-founder of tour companies: “Everything starts with the right person. Before using AI to write, copy or generate blog posts, you need to feed it the right foundation: your Ideal Customer Profile (ICP)... We’re not guessing. We’re mining reviews, Google Analytics, product files, real insights to build a real profile. If you skip this part, everything downstream, your copy, your ads, your website... will miss the mark.”

AI offers unprecedented capabilities for developing this understanding by analysing vast amounts of data from diverse sources—such as booking patterns, website analytics, social media interactions, and online reviews—to identify significant patterns in customer demographics, behaviours, and preferences. This analysis allows operators to move beyond vague notions of their target market and create highly detailed Ideal Customer Profiles. Furthermore, AI can pinpoint the specific wants, needs and "pain points", the challenges and frustrations, that these customers face when planning or undertaking travel, enabling the creation of marketing messages that are precisely targeted and highly resonant.

Your Custom AI Tool: ICP & Wants, Needs, Pain Points Analysis

The process of market research and customer profiling can be complex and time-consuming. The ICP & Wants, Needs, Pain Points Analysis tool is designed to streamline this critical task. It provides a structured, guided framework that helps operators define their ICPs and systematically uncover their corresponding wants, needs and pain points. By asking targeted questions and analysing inputs, the tool ensures that operators develop a clear, data-informed picture of who they are trying to reach, what prospects want and need and what problems their tourism offering genuinely solves for them. This precision in targeting is fundamental to efficient marketing, leading to better allocation of resources, higher conversion rates, and a greater return on investment.

LESSON THREE: CREATING ADS

Paid digital advertising offers the ability to reach specific audiences with immediate and targeted messages. However, creating and managing effective ad campaigns can be complex and expensive, with a steep learning curve. AI is revolutionizing this space by making sophisticated advertising techniques accessible to SMEs. AI algorithms can analyse vast amounts of performance data to optimize ad targeting, automatically test different ad variations (A/B testing) to see what resonates most, help craft highly persuasive ad copy, and suggest optimal budget allocations. This leads to more cost-effective campaigns, a higher return on ad spend (ROAS), and less wasted money.

Your Custom AI Tool: Smart Ad Creator

The Smart Ad Creator tool is designed to demystify the world of online advertising for tourism operators. It acts as a virtual ad agency, providing complete, ready-to-launch campaigns for major platforms like Google and Facebook. By inputting business details, campaign goals, and the target audience, an operator receives a full suite of optimized ad components, including multiple headlines, engaging descriptions, and precise audience targeting suggestions, all specifically tailored for the tourism industry. This empowers operators to run professional, effective ad campaigns without needing extensive prior experience or the budget to hire a specialist, allowing them to directly drive bookings and revenue.

LESSON FOUR: BRAINSTORMING CONTENT

Creative fatigue is a real challenge for any business owner responsible for their own marketing. Coming up with a constant stream of fresh, engaging content ideas can be exhausting. AI can serve as an inexhaustible brainstorming partner, capable of generating a vast multitude of ideas based on a few specific inputs. It can help operators break through creative blocks by suggesting diverse angles, exploring different content formats, and identifying novel opportunities related to their customer profiles, pain points, and business insights. This leads to a richer, more varied, and more strategic content pipeline.

Your Custom AI Tool: Idea Generator

The Idea Generator tool is a powerful antidote to the "blank page" problem. Its key advantage is that it does not generate ideas in a vacuum. By leveraging the previously defined customer pain points and business insights as its starting point, it ensures that the generated ideas are not just random, but are strategically relevant and customer-centric. An operator can input a pain point like "fear of bad weather ruining a holiday," and the tool can generate a list of content ideas like "Our Top 10 Rainy Day Activities in Rotorua," "Why Spring is the Secretly Best Time to Visit Fiordland," or a video showcasing the cozy fireplace and board games at their lodge. This saves significant time in the ideation phase and ensures that every piece of content created has a clear purpose and a target audience in mind.

LESSON FIVE: WRITING ARTICLES

Creating high-quality, long-form content like blog articles is one of the most effective ways to establish expertise, build trust, and improve search engine rankings. However, it is also one of the most time-consuming marketing tasks. AI can dramatically accelerate the article writing process. It can generate detailed outlines based on the topics suggested in Lesson Four (or your own ideas), draft entire sections of text, suggest relevant keywords, and help optimize the content for both Search Engine Optimization (SEO) and AI Ask Engine Optimization (AEO). This empowers operators, even those who are not confident writers, to consistently produce the kind of rich, authoritative content that attracts organic traffic and provides comprehensive value to readers.

Your Custom AI Tool: AI Article Writer

The AI Article Writer tool is designed to transform a simple content idea into a polished, optimized, long-form article with remarkable speed and efficiency. Its primary benefit is its ability to handle the entire drafting process, ensuring that the resulting article is not only well-written but also strategically structured for maximum visibility in search engines. The tool is programmed to understand the principles of SEO and AEO, building in elements like logical heading structures and direct answers to common user queries. This empowers operators to become publishers of high-quality, authoritative content that drives organic website traffic, establishes their credibility, and ultimately, aims to convert readers into customers.

LESSON SIX: CREATING SOCIAL POSTS

Maintaining a dynamic and engaging presence on social media requires a constant flow of fresh content tailored to different platforms and audiences. AI can be a powerful creative engine for social media marketing. It can generate a wide variety of post captions, from short and punchy to more descriptive and story-driven. It can also suggest relevant and trending hashtags to increase discoverability and even help conceptualize or generate visuals. This allows an operator to maintain a consistent and high-quality social media presence that captures attention in a crowded feed, all while significantly reducing the time and creative energy required.

Your Custom AI Tool: Smart Social Post Generator

The Smart Social Post Generator is a game-changer for the day-to-day reality of social media marketing. Its purpose is to enable operators to quickly and easily create "scroll-stopping" posts that resonate with their target audience. The tool goes beyond simple text generation by helping to conceptualize the entire post, either based on the content ideas already created using the above tools or based on other topics you provide—the hook, the core message, the call to action, and the visual element—ensuring that all components work together to grab attention and drive engagement. By automating much of the creative process, this tool saves immense time and boosts the overall effectiveness of an operator's social media campaigns, helping to translate likes and shares into tangible interest and bookings.

TIMING

This course begins on Thursday 25 September.

INVESTMENT

This six-week NZ Tourism Marketing Acceleration Course is available for $597+GST. However we offer a $100 Early Bird Discount for bookings received and payment made by Thursday 18 September.

Pay only $497+GST for this course!

Bookings are confirmed on receipt of payment, which can be by debit/credit card or bank deposit. We can raise an invoice in advance if you need it.

To reserve your place in this course, please click here to enrol:

If you require an invoice in advance, or prefer to pay by bank deposit, please send an email to info@netmarketingcourses.co.nz with your requirements.

WHAT HAPPENS NEXT?

You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for the NZ Tourism Marketing Acceleration Course and access to the AI tools.

If you have any questions, or would like more information, please email us at info@netmarketingcourses.co.nz

Your instructor for this course is Michael Carney, one of New Zealand’s most experienced digital marketing practitioners and educators. As the founder and director of Netmarketing Courses, Michael has dedicated the last fifteen years to researching, creating, and delivering practical, relevant online training designed specifically for the Aotearoa market. His mission is to empower Kiwi organisations and marketers with the skills they need to thrive in a competitive digital landscape. To date, he has trained over 3,000 students through partnerships with leading industry bodies including the NZ Marketing Association, NZ Retailers Association, Tourism Industry Association NZ, and Hospitality NZ.

Course participants range from absolute beginners just starting to come to grips with digital marketing through to senior marketing professionals looking for Continuing Professional Development and seeking to stay up-to-date with the latest changes in the ever-evolving digital environment. Specific courses are offered for organisations of all sizes, from solopreneurs and small businesses through to local and central government bodies and large corporate businesses.

Michael has practical, hands-on experience with all aspects of digital marketing, from website creation to social media advertising, from strategic guidance and trend analysis to thought leadership. He has been online since 1987 and involved with digital marketing in all its aspects since the mid-1990s. He was an early adopter of Generative AI when ChatGPT launched in late 2022, and now has extensive experience with using AI for research, brainstorming, content creation, design, video creation and editing and what's become known as "vibe coding", using AI to develop web applications.

Michael’s expertise is built on a career spanning more than four decades, during which he has developed marketing and advertising strategies for many of New Zealand's most iconic brands. His extensive client list includes The Warehouse, ANZ Bank, Lion Breweries, Griffins Foods, Sony New Zealand, Honda New Zealand, and Heinz Wattie. This deep, hands-on experience at the highest levels of the industry ensures that every course is grounded in real-world application, not just academic theory. He has held senior strategic roles in major advertising agencies, including National Media Director at HKM Advertising and Strategic Planning Director for The Media Counsel. He currently also is Digital and Strategic Director of the creative agency Good Gravy. 

Beyond his client work, Michael is a respected thought leader, published author, and industry contributor. He wrote the bestselling book "Trade Me Success Secrets," which sold out its first printing in just six weeks, and has ghost-written several other business books on topics like digital transformation. For years, he chaired the Network of Digital Marketers for the NZ Marketing Association and he has been a regular magazine columnist for Marketing Magazine and other titles. This unique combination of in-the-trenches experience, proven teaching ability, and strategic insight makes him the ideal guide to help you master digital marketing.

Feedback from previous digital marketing training course and workshop participants:

• It is great that we have managed to get an external perspective on marketing in the digital space – your expertise in this area is greatly appreciated. – Hazel T.
• I really enjoyed the [Digital Marketing Workshop] today and got a lot out of it  – Nikki H.
• Thanks for a great [Digital Marketing] session yesterday, really enjoyed it and learnt lots – Izi W
• “this was the best professional development course I have done in many years” – Mark R, senior Agency Exec responsible for social media
• “thought the information within was outstanding” – Ed P, General Manager
• “What I loved was that I started with a fairly rudimentary understanding of social media but have learned a lot – including where to find more information as I need it.” – Fiona W, Marketing Manager
• “I found it relevant, informative, topical, insightful and a bloody good read. It’s never evangelical, too techy, patronising, assumes that you know too much or too little about digital and has a warm sense of humour in the communication throughout which helped faciliate the learning process for me.” — Adrienne B, new media senior executive
• “Thanks for pointing me in the direction of this course! It’s been extremely enlightening” — Shayne P, design agency director
• “Rapt with what I have seen of the course” — Julia R, fashion editor
• “I’m really enjoying the course – learning a lot – and I know the two friends I persuaded to join us are also loving it.” — Lavinia C, designer
• “Am thoroughly enjoying the content!” – Kara B, magazine co-ordinator
• “I was already engaging with social media and have been doing so for about 6 years or so. But, did I know how to use social media in a marketing and business sense? No, I simply did not. This course was a great way to show me how to do that.” — Sheryl K, online marketer