About

 

 

This website is operated by Netmarketing Courses.

We Train Kiwi Organisations in Digital Marketing (including Advertising Agencies and even Digital Marketing Service Providers)

 

Background

Our business, Netmarketing Courses, is based in Auckland, New Zealand. Thanks to the joys of doing business online, we provide our courses to students across New Zealand and increasingly around the world (we’ve had participants from Ireland, Switzerland, France, the British Isles, the US and of course Australia). We’ve had more than 3500 take our courses since we began offering the courses in early 2010.

The courses are written by the principal of Netmarketing Courses, Michael Carney.

Your instructor for this course is Michael Carney, one of New Zealand’s most experienced digital marketing practitioners and educators. As the founder and director of Netmarketing Courses, Michael has dedicated the last fifteen years to researching, creating, and delivering practical, relevant online training designed specifically for the Aotearoa market. His mission is to empower Kiwi organisations and marketers with the skills they need to thrive in a competitive digital landscape. To date, he has trained over 3,000 students through partnerships with leading industry bodies including the NZ Marketing Association, NZ Retailers Association, Tourism Industry Association NZ, and Hospitality NZ.

Course participants range from absolute beginners just starting to come to grips with digital marketing through to senior marketing professionals looking for Continuing Professional Development and seeking to stay up-to-date with the latest changes in the ever-evolving digital environment. Specific courses are offered for organisations of all sizes, from solopreneurs and small businesses through to local and central government bodies and large corporate businesses.

Michael has practical, hands-on experience with all aspects of digital marketing, from website creation to social media advertising, from strategic guidance and trend analysis to thought leadership. He has been online since 1987 and involved with digital marketing in all its aspects since the mid-1990s. He was an early adopter of Generative AI when ChatGPT launched in late 2022, and now has extensive experience with using AI for research, brainstorming, content creation, design, video creation and editing and what's become known as "vibe coding", using AI to develop web applications.

Michael’s expertise is built on a career spanning more than four decades, during which he has developed marketing and advertising strategies for many of New Zealand's most iconic brands. His extensive client list includes The Warehouse, ANZ Bank, Lion Breweries, Griffins Foods, Sony New Zealand, Honda New Zealand, and Heinz Wattie. This deep, hands-on experience at the highest levels of the industry ensures that every course is grounded in real-world application, not just academic theory. He has held senior strategic roles in major advertising agencies, including National Media Director at HKM Advertising and Strategic Planning Director for The Media Counsel. He currently also is Digital and Strategic Director of the creative agency Good Gravy. 

Beyond his client work, Michael is a respected thought leader, published author, and industry contributor. He wrote the bestselling book "Trade Me Success Secrets," which sold out its first printing in just six weeks, and has ghost-written several other business books on topics like digital transformation. For years, he chaired the Network of Digital Marketers for the NZ Marketing Association and he has been a regular magazine columnist for Marketing Magazine and other titles. This unique combination of in-the-trenches experience, proven teaching ability, and strategic insight makes him the ideal guide to help you master digital marketing.

You can connect with Michael on LinkedIn at http://linkedin.com/in/michaelcarney.

 

Our Partners

We offer our courses from time to time in partnership with a number of industry professional associations, within New Zealand and offshore. Our partners have included the NZ Marketing Association, the Tourism Industry Association NZ, the NZ Retailers Association, Hospitality New Zealand and others.

 

Customer Feedback

We include a sampling of customer feedback on our customer feedback page.

 

Contact

For more information, please contact Michael Carney at: info@netmarketingcourses.co.nz or by phoning 021 1493 403

All material on this website (unless otherwise indicated) is Copyright (C) 2010-25 Michael Carney. All Rights Reserved.