The Productive AI Marketer
The Productive AI Marketer
So you're happy that you’ve mastered ChatGPT and have been using AI for content creation for some time? If you haven't already done that, check out our Marketing with AI Introductory Course.
Now you’d like to expand your use of AI to really accelerate your marketing effectiveness and productivity.
The latest industry research shows that you’re not alone. While most marketers have nailed basic text generation, there's a huge gap between what marketers are doing and what they want to do. According to Social Media Examiner's October 2025 AI Marketing Industry Report, marketers are now looking to master:
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Advanced Prompting: 81% of your peers want to move beyond basic questions to master sophisticated prompting techniques.
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Workflow Automation: 79% are looking for ways to build AI directly into their daily workflows and automations.
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Video Mastery: 69% of marketers are eager to learn how to use AI for video content creation—the biggest "learning gap" in the industry today.
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Data & Research: 76% want to use AI to analyze complex data and assist with deep-dive market research.
Only 13% of marketers say they’re using AI properly, according to Supermetrics. 28% are experimenting with AI but lack trust, skills and clarity on how AI should connect to real marketing outcomes.
This course is designed to change all that, to take you from "AI user" to "AI power-player." We’ll skip the basics and dive straight into the capabilities that will give you a competitive edge in the NZ market.
The Productive AI Marketer - online training course
Course content includes:
Section 1: Mastering the Interface
Lesson 1: The Multi-Model Mindset (ChatGPT vs. Gemini vs. Claude vs ...)
Why settle for one brain when you can have three or more? While ChatGPT is the crowd favorite, 51% of marketers are now using Google Gemini and 33% are leveraging Claude. In this lesson, we’ll show you how to pick the right tool for the right job. Need help with deep Google-integrated research? Reach for Gemini. Want nuanced, human-sounding long-form writing? Claude is your best friend.
Lesson 2: Advanced Prompting: The "CO-STAR" Framework
Tired of getting "average" results? 81% of marketers say prompting is their top priority for a reason. We'll move beyond the "write me a blog post" style and introduce you to the CO-STAR framework. You’ll learn how to provide Context, Objective, Style, Tone, Audience, and Response requirements to get elite, ready-to-publish results on the first try.
Section 2: Beyond Simple Text
Lesson 3: Advanced Content Repurposing Systems
Content creation is still the biggest use of AI, with 90% of marketers using it for text. But are you using it efficiently? We’ll teach you how to build a system that takes one single "pillar" asset—like a webinar recording or a long article—and explodes it into a month’s worth of on-brand LinkedIn posts, emails, and ads, all while keeping your authentic Kiwi Brand Voice (we'll show you how to use AI to define your Brand Voice).
Lesson 4: AI for Market Research & Data Synthesis
Research and data analysis are high on the "must-learn" list (76%). Stop staring at messy spreadsheets. We’ll show you how to upload your raw data, competitor reports, or customer surveys and have AI spot the trends, summarize the "so what," and give you actionable insights in seconds.
Section 3: Visual & Video Momentum
Lesson 5: Brand-Aligned Image Generation
AI image use jumped to 50% this year, but a lot of it looks... well, like AI. We’ll show you how to use tools like Canva Magic Studio, Nano Banana Pro or Midjourney to create custom visuals that actually look like they belong to your brand, moving past the generic "robot holding a coffee" aesthetic.
Lesson 6: The 60-Minute Video Workflow
Video is what 69% of marketers want to learn most. In this lesson, we break the "video barrier." You’ll learn how to use AI to script, storyboard, and even generate high-quality social media video content without needing a film crew or an expensive studio.
Section 4: Efficiency & Strategy
Lesson 7: Automating the Drudgery (No-Code Basics)
A massive 84% of marketers want to automate repetitive tasks. We'll show you how to set up simple, no-code automations (using tools like Zapier, Make or N8N) that connect your AI to your everyday apps. Imagine your AI automatically drafting a newsletter the moment you finish a blog post.
Lesson 8: AI-Powered Customer Personas
70% of marketers use AI to customize content for different audiences. We’ll go deeper by building "living" AI personas. You’ll learn how to "interview" your target audience to test campaign ideas and headlines before you spend a cent on ads.
Lesson 9: SEO & Discovery in the AI Era
The way people find information is changing. People are now using AI "Answer Engines" like Perplexity. We’ll look at how to ensure your business stays visible and discoverable not just on Google, but within the AI models themselves.
Lesson 10: Using AI Agents
Learn how to use AI Agents like Openclaw, Manus and Lindy to really multiply your productivity.
Section 5: Governance & The Future
Lesson 11: The Verification Habit (Combatting Hallucinations)
With 77% of marketers worried about accuracy, you can't afford a public blunder. We’ll give you a non-technical "human-in-the-loop" checklist to ensure your AI content is factually sound, reliable, and secure (addressing those 68% privacy concerns).
Lesson 12: Strategic Planning with an AI Co-Pilot
90% of your peers believe AI will fundamentally change our industry. Don't just react—plan. We’ll show you how to use AI to brainstorm SWOT analyses, plan your 90-day marketing calendars, and act as a high-level strategic advisor for your business decisions.
Lesson 13: Building Your Personal "AI Stack"
Marketers are experimenting with over 150 different tools. For the final lesson, we’ll help you cut through the noise. You’ll audit your own tasks and build a custom "AI Stack" of 3-5 tools that will personally save you hours every single week.
WHO SHOULD TAKE THIS COURSE
Any marketer or business owner who already understands the basics of AI and now needs to keep up with the latest developments and insights to multiply their marketing productivity. Leverage the knowledge gained from this course to drive your business and advance your career in the exciting intersection of AI and marketing.
WHAT CUSTOMERS ARE SAYING ABOUT OUR COURSES & WORKSHOPS
Feedback from previous digital marketing training course and workshop participants:
- It is great that we have managed to get an external perspective on marketing in the digital space – your expertise in this area is greatly appreciated. – Hazel T.
- I really enjoyed the [Digital Marketing Workshop] today and got a lot out of it – Nikki H.
- Thanks for a great [Digital Marketing] session yesterday, really enjoyed it and learnt lots – Izi W
- “this was the best professional development course I have done in many years” – Mark R, senior Agency Exec responsible for social media
- “thought the information within was outstanding” – Ed P, General Manager
- “What I loved was that I started with a fairly rudimentary understanding of social media but have learned a lot – including where to find more information as I need it.” – Fiona W, Marketing Manager
- “I found it relevant, informative, topical, insightful and a bloody good read. It’s never evangelical, too techy, patronising, assumes that you know too much or too little about digital and has a warm sense of humour in the communication throughout which helped faciliate the learning process for me.” — Adrienne B, new media senior executive
- “Thanks for pointing me in the direction of this course! It’s been extremely enlightening” — Shayne P, design agency director
- “Rapt with what I have seen of the course” — Julia R, fashion editor
- “I’m really enjoying the course – learning a lot – and I know the two friends I persuaded to join us are also loving it.” — Lavinia C, designer
- “Am thoroughly enjoying the content!” – Kara B, magazine co-ordinator
- “I was already engaging with social media and have been doing so for about 6 years or so. But, did I know how to use social media in a marketing and business sense? No, I simply did not. This course was a great way to show me how to do that.” — Sheryl K, online marketer
Your instructor for this course is Michael Carney, one of New Zealand’s most experienced digital marketing practitioners and educators. As the founder and director of Netmarketing Courses, Michael has dedicated the last fifteen years to researching, creating, and delivering practical, relevant online training designed specifically for the Aotearoa market. His mission is to empower Kiwi organisations and marketers with the skills they need to thrive in a competitive digital landscape. To date, he has trained over 3,000 students through partnerships with leading industry bodies including the NZ Marketing Association, NZ Retailers Association, Tourism Industry Association NZ, and Hospitality NZ.
Course participants range from absolute beginners just starting to come to grips with digital marketing through to senior marketing professionals looking for Continuing Professional Development and seeking to stay up-to-date with the latest changes in the ever-evolving digital environment. Specific courses are offered for organisations of all sizes, from solopreneurs and small businesses through to local and central government bodies and large corporate businesses.
Michael has practical, hands-on experience with all aspects of digital marketing, from website creation to social media advertising, from strategic guidance and trend analysis to thought leadership. He has been online since 1987 and involved with digital marketing in all its aspects since the mid-1990s. He was an early adopter of Generative AI when ChatGPT launched in late 2022, and now has extensive experience with using AI for research, brainstorming, content creation, design, video creation and editing and what's become known as "vibe coding", using AI to develop web applications.
Michael’s expertise is built on a career spanning more than four decades, during which he has developed marketing and advertising strategies for many of New Zealand's most iconic brands. His extensive client list includes The Warehouse, ANZ Bank, Lion Breweries, Griffins Foods, Sony New Zealand, Honda New Zealand, and Heinz Wattie. This deep, hands-on experience at the highest levels of the industry ensures that every course is grounded in real-world application, not just academic theory. He has held senior strategic roles in major advertising agencies, including National Media Director at HKM Advertising and Strategic Planning Director for The Media Counsel.
Beyond his client work, Michael is a respected thought leader, published author, and industry contributor. He wrote the bestselling book "Trade Me Success Secrets," which sold out its first printing in just six weeks, and has ghost-written several other business books on topics like digital transformation. For years, he chaired the Network of Digital Marketers for the NZ Marketing Association and he has been a regular magazine columnist for Marketing Magazine and other titles. This unique combination of in-the-trenches experience, proven teaching ability, and strategic insight makes him the ideal guide to help you master digital marketing.
HOW THE COURSE WORKS
This course is browser-based and can be accessed through Chrome, Firefox or other web browsers.
The course is a blend of text, images and videos.
Each section includes recommended Action Steps and Exercises to help you implement what you have learned.
Individual advice and assistance is available if required from the course tutor, Michael Carney, typically in the first instance via email.
TIMING
The next course begins on Monday 09 March, 2026.
We release course lessons every week, on Mondays (we operate on a timed-release timetable so that we can ensure the content is as up-to-date as possible, since AI marketing changes so much).
We typically recommend that you allow an average of 2-3 hours per lesson — less in the early stages of the course, more in latter stages as we explore more detailed topics.
Once you have access to a course lesson, you can take it whenever you wish, anytime 24/7. There is no requirement to complete the course over any particular timeframe.
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INVESTMENT
This twelve-part online training course is available for $1197+GST. However we offer an EARLY BIRD DISCOUNT of $100 — pay just $1097+GST for bookings received by the end of Monday 02 March, 2026. Bookings are confirmed on receipt of payment. We can raise an invoice in advance if you need it.
To reserve your place in this course, please click to enrol:
If you need more information, or require an invoice in advance, please send an email to info@netmarketingcourses.co.nz with your requirements.
WHAT HAPPENS NEXT?
You’ll receive our emailed confirmation of your booking. Then on the first day of the course we’ll follow up with details of your Login and Password, along with an Enrolment Key for the Productive AI Marketer online training course.