95% of marketing copy, images, videos, ideas, strategies will be handled by AI

"95% of what marketers use agencies, strategists and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI -- the AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and optimising. Again, all free, instant and nearly perfect. Images, videos, campaign ideas? No problem." -- Sam Altman, CEO, Open AI

That industry-redefining quote, from the book "Our AI Journey" by Adam Brotman and Andy Sack, was shared in September this year by Paul Roetzer of the Marketing AI Institute, when he gave the keynote address to this year's Marketing Artificial Intelligence Conference.

You can see the keynote address in full in the video below.

It is, without exaggeration, a real wake-up call for marketing professionals. AI is here and it is bringing dramatic changes to the marketing industry in particular.

Watch the video.

Then, if you would like to know more about AI in marketing and how you can adapt to the inevitable, check out our online training course "AI for Marketers". Details here: https://netmarketingcourses.co.nz/courses/ai-for-marketers/